{"title":"Essentials","description":"","products":[{"product_id":"soothing-beard-oil","title":"Soothing Beard Oil","description":"\u003cp data-start=\"248\" data-end=\"507\"\u003eSay goodbye to beard itch and irritation with this lightweight, fast-absorbing beard oil. Specially crafted to nourish both your beard and the skin underneath, it helps reduce dryness, calm flaking, and keep your beard feeling soft, healthy, and manageable.\u003c\/p\u003e\n\u003cp data-start=\"509\" data-end=\"658\"\u003ePerfect for coarse, curly, and textured beards, this anti-itch formula is ideal for daily use and leaves your beard smelling fresh and invigorated.\u003c\/p\u003e\n\u003ch4 data-start=\"660\" data-end=\"678\"\u003eKey Benefits:\u003c\/h4\u003e\n\u003cp data-start=\"681\" data-end=\"729\"\u003eRelieves beard itch and soothes irritated skin\u003c\/p\u003e\n\u003cp data-start=\"732\" data-end=\"785\"\u003eSoftens and nourishes beard hair without greasiness\u003c\/p\u003e\n\u003cp data-start=\"788\" data-end=\"825\"\u003eLightweight, fast-absorbing formula\u003c\/p\u003e\n\u003cp data-start=\"828\" data-end=\"871\"\u003eSuitable for daily use on all beard types\u003c\/p\u003e\n\u003ch4 data-start=\"873\" data-end=\"900\"\u003eIngredient Highlights:\u003c\/h4\u003e\n\u003cp data-start=\"903\" data-end=\"983\"\u003e\u003cstrong data-start=\"903\" data-end=\"920\"\u003eGrapeseed Oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Moisturizes and strengthens beard hair while soothing skin\u003c\/p\u003e\n\u003cp data-start=\"986\" data-end=\"1064\"\u003e\u003cstrong data-start=\"986\" data-end=\"1006\"\u003ePumpkin Seed Oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Helps calm irritation and support healthy hair growth\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1138\"\u003e\u003cstrong data-start=\"1067\" data-end=\"1081\"\u003eAlmond Oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Softens beard hair and nourishes the skin underneath\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1138\"\u003e\u003cstrong\u003eVitamin E Oil\u003c\/strong\u003e–\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eLocks in moisture, helping reduce dryness and flakiness\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1138\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cstrong\u003eSignature Scent- \u003c\/strong\u003eSweet Orange Essential Oil, Cedarwoord Essential Oil, Frankincense, Bergamot\u003c\/p\u003e\n\u003ch4 data-start=\"1315\" data-end=\"1331\"\u003eHow to Use:\u003c\/h4\u003e\n\u003cp data-start=\"1332\" data-end=\"1507\"\u003eApply a few drops to your palms, rub hands together, and massage into the beard and skin underneath. Use daily or as needed to calm itch and keep your beard looking healthy.\u003c\/p\u003e","brand":"FMJ Grooming LLC","offers":[{"title":"Default Title","offer_id":43021723697200,"sku":null,"price":19.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/9928\/3760\/files\/1_800a378c-0ab0-461e-93b9-26663fe9da03.png?v=1778335623"},{"product_id":"hydrating-beard-shampoo","title":"Hydrating Beard Shampoo","description":"\u003ch3 data-end=\"455\" data-start=\"216\"\u003e\u003cstrong\u003e\u003cspan\u003eStop Beard Itch \u0026amp; Beard Dandruff at the Source\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3 data-start=\"1912\" data-end=\"1932\"\u003e\u003cstrong data-start=\"1912\" data-end=\"1932\"\u003eWhat this fixes:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1934\" data-end=\"2055\"\u003e✔ Beard itch\u003cbr data-start=\"1946\" data-end=\"1949\"\u003e✔ Beard dandruff \/ flakes\u003cbr data-start=\"1974\" data-end=\"1977\"\u003e✔ Dry skin under beard\u003cbr data-start=\"1999\" data-end=\"2002\"\u003e✔ Product buildup\u003cbr data-start=\"2019\" data-end=\"2022\"\u003e✔ Slow beard growth environment\u003c\/p\u003e\n\u003ch3 data-start=\"2935\" data-end=\"2969\"\u003eStep 1 of the FMJ Beard Routine\u003c\/h3\u003e\n\u003cp data-start=\"2971\" data-end=\"3096\"\u003e1️⃣ Cleanse — Shampoo (this product)\u003cbr data-start=\"3007\" data-end=\"3010\"\u003e2️⃣ Hydrate — Leave-In Conditioner\u003cbr data-start=\"3044\" data-end=\"3047\"\u003e3️⃣ Nourish — Beard Oil\u003cbr data-start=\"3070\" data-end=\"3073\"\u003e4️⃣ Seal — Beard Balm\u003c\/p\u003e\n\u003ch3 data-end=\"455\" data-start=\"216\"\u003e\u003cstrong\u003eWHY YOU'LL LOVE IT\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"455\" data-start=\"216\"\u003eUnlike most beard shampoos that are 2-4 oz, our beard shampoo is 8 oz. This means that it is formulated to last a long time.\u003c\/p\u003e\n\u003cp data-end=\"455\" data-start=\"216\"\u003eA gentle yet effective beard shampoo designed to cleanse your beard and the skin underneath without stripping away natural moisture. This formula removes dirt, oil, and product buildup while helping reduce beard itch, dryness, and flaking.\u003c\/p\u003e\n\u003cp data-end=\"696\" data-start=\"457\"\u003ePerfect for coarse, curly, and textured beards, it leaves your beard feeling soft, refreshed, and easy to manage. Use regularly to maintain a clean, healthy-looking beard and create the perfect base for beard oils, balms, and conditioners.\u003c\/p\u003e\n\u003ch3 data-end=\"696\" data-start=\"457\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"696\" data-start=\"457\"\u003e\u003cspan\u003eAqua\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e(Water\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\/\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eEau),\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eSodium\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eC14-16\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eOlefin\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eSulfonate,\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eCoco-Glucoside,\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eCocamidopropyl\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eBetaine,\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ePrunus\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eAmygdalus\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eDulcis\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e(Sweet\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eAlmond)\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eOil\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\/\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eHuile\u003c\/span\u003e\u003cspan\u003ed’Amande\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eDouce,\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eGlycerin,\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ePolyacrylate\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eCrosspolymer 6,\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ePhenoxyethanol,\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eMentha\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ePiperita\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e(Peppermint)\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eOil\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\/\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eHuile\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ede\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eMenthe\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ePoivrée,\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eMelaleuca\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eAlternifolia\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e(Tea\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eTree)\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eLeaf\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eOil\/\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eHuile\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ed’arbre\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eà\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ethé,\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eEucalyptus\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eGlobulus\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eLeaf\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eOil\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\/\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eHuile\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ede\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eFeuille\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ed’Eucalyptus,\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eAloe\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eBarbadensis\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eLeaf\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eJuice\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ePowder,\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eCitric\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eAcid\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-end=\"729\" data-start=\"698\"\u003eKey Ingredient Highlights:\u003c\/h3\u003e\n\u003cp data-start=\"2661\" data-end=\"2792\"\u003eAloe → soothes irritation\u003cbr data-start=\"2686\" data-end=\"2689\"\u003ePeppermint → refreshes \u0026amp; stimulates\u003cbr data-start=\"2724\" data-end=\"2727\"\u003eTea Tree → helps reduce flakes\u003cbr data-start=\"2757\" data-end=\"2760\"\u003e\u003cstrong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2661\" data-end=\"2792\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"1414\" data-start=\"1273\"\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eApply to wet beard, massage into the beard and skin underneath, then rinse thoroughly. Follow with beard oil or conditioner for best results.\u003c\/p\u003e","brand":"FMJ Grooming LLC","offers":[{"title":"Default Title","offer_id":43021723762736,"sku":null,"price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/9928\/3760\/files\/IMG_0733.heic?v=1779926929"},{"product_id":"beard-leave-in-conditioner","title":"Beard Leave In Conditioner","description":"\u003cp data-end=\"577\" data-start=\"234\"\u003eKeep your beard soft, manageable, and deeply hydrated with this luxurious leave-in conditioner. Specially formulated for coarse, curly, and textured beards, it delivers \u003cstrong data-end=\"423\" data-start=\"403\"\u003eintense moisture\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewhile nourishing your beard hair. Say goodbye to dryness, frizz, and roughness; Say hello to a softer, healthier-looking beard.\u003c\/p\u003e\n\u003ch4 data-end=\"597\" data-start=\"579\"\u003eKey Benefits:\u003c\/h4\u003e\n\u003cp data-end=\"663\" data-start=\"600\"\u003eProvides\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-end=\"635\" data-start=\"609\"\u003elong-lasting hydration\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto dry, coarse beard hair\u003c\/p\u003e\n\u003cp data-end=\"719\" data-start=\"666\"\u003eSoftens and smooths for easier grooming and styling\u003c\/p\u003e\n\u003cp data-end=\"770\" data-start=\"722\"\u003eHelps reduce frizz, dryness, and rough texture\u003c\/p\u003e\n\u003cp data-end=\"829\" data-start=\"773\"\u003eLightweight, non-greasy formula, perfect for daily use\u003c\/p\u003e\n\u003ch4 data-end=\"858\" data-start=\"831\"\u003eIngredient Highlights:\u003c\/h4\u003e\n\u003cp data-end=\"948\" data-start=\"861\"\u003e\u003cstrong data-end=\"885\" data-start=\"861\"\u003eAloe Vera \u0026amp; Glycerin\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Draw moisture into the beard for lasting hydration\u003c\/p\u003e\n\u003cp data-end=\"1047\" data-start=\"951\"\u003e\u003cstrong data-end=\"981\" data-start=\"951\"\u003eShea Butter \u0026amp; Mango Butter\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Rich natural butters that deeply nourish and soften the beard\u003c\/p\u003e\n\u003cp data-end=\"1117\" data-start=\"1050\"\u003e\u003cstrong data-end=\"1064\" data-start=\"1050\"\u003eCastor Oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Strengthens hair while supporting healthy growth\u003c\/p\u003e\n\u003cp data-end=\"1188\" data-start=\"1120\"\u003e\u003cstrong data-end=\"1133\" data-start=\"1120\"\u003eVitamin E\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Protects beard from dryness and irritation\u003c\/p\u003e\n\u003cp data-end=\"1286\" data-start=\"1191\"\u003e\u003cstrong\u003eSignature\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eScent\u003c\/strong\u003e- Sweet Orange Essential Oil, Cedarwoord Essential Oil, Frankincense, Bergamot\u003c\/p\u003e\n\u003ch4 data-end=\"1304\" data-start=\"1288\"\u003eHow to Use:\u003c\/h4\u003e\n\u003cp data-end=\"1460\" data-start=\"1305\"\u003eApply a small amount to palms and rub hands together. Massage evenly into your beard. Style as usual. Use daily for best results.\u003c\/p\u003e","brand":"FMJ Grooming LLC","offers":[{"title":"Default Title","offer_id":43021723959344,"sku":null,"price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/9928\/3760\/files\/IMG_0735.heic?v=1779926951"},{"product_id":"moisturizing-beard-balm","title":"Moisturizing Beard Balm","description":"\u003cp data-start=\"249\" data-end=\"503\"\u003eKeep your beard looking its best with our luxurious\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"301\" data-end=\"328\"\u003eMoisturizing Beard Balm\u003c\/strong\u003e. Designed for all beard types, this rich, non-greasy formula deeply hydrates, softens, and tames even the coarsest hair, leaving your beard smooth, manageable, and healthy.\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"520\"\u003e\u003cstrong data-start=\"505\" data-end=\"518\"\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"523\" data-end=\"641\"\u003e\u003cstrong data-start=\"523\" data-end=\"550\"\u003eMoisturize \u0026amp; Condition:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eShea butter, almond oil, and castor oil penetrate deeply to soften hair and prevent dryness.\u003c\/p\u003e\n\u003cp data-start=\"644\" data-end=\"740\"\u003e\u003cstrong data-start=\"644\" data-end=\"664\"\u003eControl \u0026amp; Style:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eLight hold formula keeps your beard neat while allowing natural movement.\u003c\/p\u003e\n\u003cp data-start=\"743\" data-end=\"832\"\u003e\u003cstrong data-start=\"743\" data-end=\"770\"\u003ePromote Healthy Growth:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eNourishing ingredients strengthen hair and reduce breakage.\u003c\/p\u003e\n\u003cp data-start=\"917\" data-end=\"1033\"\u003e\u003cstrong data-start=\"917\" data-end=\"932\"\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"932\" data-end=\"935\"\u003eScoop a small amount, rub between your palms, and massage into beard. Style as desired.\u003c\/p\u003e\n\u003cp data-start=\"1035\" data-end=\"1053\"\u003e\u003cstrong data-start=\"1035\" data-end=\"1051\"\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1035\" data-end=\"1053\"\u003e\u003cstrong\u003e\u003cspan\u003ePrunus Amygdalus Dulcis (Sweet Almond) Oil\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cstrong data-start=\"1135\" data-end=\"1170\"\u003e–\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003esoftens and nourishes hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1135\" data-end=\"1208\"\u003e\u003cstrong data-start=\"1135\" data-end=\"1170\"\u003eMangifera Indica (Mango) Butter\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– rich in vitamins for healthy hair\u003c\/p\u003e\n\u003cp data-start=\"1211\" data-end=\"1268\"\u003e\u003cstrong data-start=\"1211\" data-end=\"1234\"\u003eCandelila Wax\u003c\/strong\u003e – provides light hold and shape\u003c\/p\u003e\n\u003cp data-start=\"1351\" data-end=\"1420\"\u003e\u003cstrong data-start=\"1351\" data-end=\"1384\"\u003eRicinus Communis (Castor) Oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– strengthens and promotes growth\u003c\/p\u003e\n\u003cp data-start=\"1423\" data-end=\"1487\"\u003e\u003cstrong data-start=\"1423\" data-end=\"1453\"\u003eEssential Oils\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– adds a subtle, pleasant scent (Sweet Orange, Cedarwood, Frankincense, Bergamot)\u003c\/p\u003e\n\u003cp data-start=\"1490\" data-end=\"1557\"\u003e\u003cstrong data-start=\"1490\" data-end=\"1516\"\u003eTocopherol (Vitamin E)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– antioxidant to protect hair and skin\u003c\/p\u003e\n\u003cp data-start=\"1559\" data-end=\"1713\"\u003ePerfect for daily use, this balm absorbs quickly without leaving a greasy residue, giving your beard a soft, touchable finish while locking in moisture.\u003c\/p\u003e\n\u003cp data-start=\"1715\" data-end=\"1772\"\u003eElevate your beard care routine—your beard deserves it.\u003c\/p\u003e","brand":"FMJ Grooming LLC","offers":[{"title":"Default Title","offer_id":43021724090416,"sku":null,"price":18.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/9928\/3760\/files\/3.jpg?v=1779882262"}],"url":"https:\/\/fmjbeardcare.com\/collections\/essentials.oembed","provider":"FMJ Grooming LLC","version":"1.0","type":"link"}